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A gaggle of outstanding communications specialists has urged Democrats to go on the offensive in opposition to Republican and right-wing disinformation, by making a year-round marketing campaign to promote Democratic Party achievements and fight lies advised to the American public.

In a public letter to the Democratic National Committee and Democratic funders, the communications consultants warned that the right-wing is efficiently pushing common “purposeful and highly effective disinformation attacks across digital media”.

By distinction, the consultants stated, Democrats and the left is affected by a “lack of competitive counter-measures of sufficient scale” – and danger permitting the right-wing to dominate the narrative and cement conspiracy theories amongst Americans which can hamper Democrats come election time.

“Stop waiting until the last minute to persuade Americans about the issues that decide elections. Build campaign infrastructure that is always-on, rather than stood up and taken down between election cycles,” stated the Persuasion USA Coalition, which is made up of former inventive director at MoveOn.org Laura Dawn, Front Page Live CEO Stacy Whittle, and Meidas Touch founder Ben Meiselas, amongst others.

“The lack of consistent, long-term messaging and media campaigns between election cycles continues to be one of the most critical gaps in communications capabilities – a gap that contributed to the razor thin outcome in 2020, a gap that is giving bad actors in the disinformation opposition a competitive edge as 2022 approaches, and a gap that may be one of the primary reasons why the great United States slides towards autocracy in 2024.”

The group stated Democrats must construct long-term advertising methods that “look beyond the next election and plan ahead decade by decade towards the country we hope to have 30 years from now”, to deal with a “one-sided advantage that favors purveyors of untruths”.

“Let’s not abandon millions of the hearts and minds of this nation to weaponized disinformation,” Persuasion USA Coalition wrote. “The time has come for funders, decision-makers, and even corporations to spend more money and resources on programs that bridge echo chambers and bring all of us, black, white or brown, closer together.”

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