The IRFU revealed a new season calendar for girls’s rugby in Ireland on Monday morning as the game emerges from the aftermath of COVID-19.
The calendar will purpose to give attention to the continued progress of participation, growth and profile of the sport, by means of the celebration of rugby’s place as a recreation for all.
With a packed calendar of occasions, from Canterbury Give It Try, which grows participation amongst youthful gamers, to the Energia Women’s All-Ireland League and a packed worldwide calendar throughout sevens and fifteens squads, 2021/22 is about to be the busiest season so far for girls’s rugby.
IRFU Women’s Rugby Development Manager Amanda Greensmith welcomed the brand new calendar.
“It is becoming that as all of us emerge from COVID-19, which had such a devastating impression on all sports activities, that we sit up for the return of an action-packed season, the place there actually is one thing for everybody that has house of their life to make extra pals, have extra enjoyable and get fitter whereas doing it.
“Pre-Covid, our female domestic game programme was growing strongly with over 2,000 registered players, and with the new season, new promotional campaign and messaging we not only want to get all those people back, we want to demonstrate the warm welcome rugby has, to attract even more women and girls.”
— Irish Rugby (@IrishRugby) July 19, 2021
To elevate the ladies’s recreation all year long a brand new communications and advertising marketing campaign, #NothingLikeIt will help all IRFU ladies’s programmes and initiatives to carry an thrilling, vibrant and targeted method to how the sport is introduced, throughout teaching, volunteering and taking part in.
The marketing campaign will look to focus on the inclusivity of sport, rugby on this case, and present that distinction is a vital a part of groups.
To mark the brand new season and launch the #NothingLikeIt artistic marketing campaign Ireland Captains Ciara Griffin and Lucy Mulhall ship a manifesto for the ladies’s recreation, impressed by the analysis and suggestions from those that love, play and develop the sport.
Touching on the brand new communications and advertising programme, Communications Director Stephen McNamara stated: “We labored for a lot of months with Rothco on the event of a brand new platform and appear and feel for our ladies’s programme, after which needed to put it on the again burner resulting from Covid.
“However, a new season offers new opportunities which will be filled with #NothingLikeIt moments. We hope that this work can lift the women’s game to the next level.”
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