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Kings XI Punjab is now ‘Punjab Kings’ – The Sports Mirror – Sports News, Transfers, Scores

February 17, 2021, Chandigarh: Kickstarting the IPL season, Kings XI Punjab immediately pronounces the revealing of a brand new model identification i.e., Punjab Kings and brand which communicates the spirit of Punjab. The new model identify enhances the connection, that the workforce has constructed through the years with its fan base world wide and helps it to face out amongst competitors.

Punjab Kings

The new model identification is extra modern and developed, extends to intensify the workforce’s Punjabi provenance. Through the renewed identification, the spirit of Punjab is coming to mild, infusing vigor and vibrancy whereas sustaining the lengthy legacy by the motif, lion. The model identify and monogram, lion within the workforce’s brand stand for exuberance. It is symbolic to the dynamic and distinctive fringe of the workforce, by its sharp types. While the colour stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which inserts right into a confined house whereas giving all the weather a really fashionable really feel.

Commenting on the event the promoters philosophy of Punjab Kings mentioned, We are much more than a team, but a family which has come together  and built a connect with our fans through our relentless hard work. The new brand logo and name are an extension to our undying spirit of fighting against all odds and celebrating the true spirit of Punjab.”

Speaking on the brand new model identification Satish Menon, CEO, Punjab Kings mentioned, Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”

Apart from the brand change, the branding components, communication, and messaging have been given a extra simplified and inclusive look.

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