TikTok will quickly give customers the choice to create longer movies. The firm is extending the utmost size of clips from 60 seconds to 3 minutes.
Up entrance: TikTok has been testing the expanded format since late final 12 months. Over the approaching weeks, the corporate will begin rolling out the choice around the globe.
Product supervisor Drew Kirchhoff mentioned the change would pave the best way for richer storytelling and leisure on the app:
Creators are already well-versed in weaving multi-part tales collectively on TikTok (everyone knows the phrase, ‘like and follow for part 3’) however we frequently hear from creators that they’d love just a bit extra time to carry their cooking demos, elaborate magnificence tutorials, instructional lesson plans, and comedic sketches to life with TikTok’s inventive instruments. With longer movies, creators could have the canvas to create new or expanded varieties of content material on TikTok, with the pliability of a bit extra space.
The firm has shared some examples of how creators have been experimenting with longer movies:
@chowderthebulldogWe’re attempting out TikTok’s new longer video format. Please tell us what you suppose. #fyp#bulldogtiktok#dogsoftiktok#petsoftiktok#tipsandtricks♬ original sound – Chowder
TikTok movies have been initially restricted to a most of 15 seconds, however the restrict was later prolonged to 1 minute. The tight timeframe brevity has performed a giant position within the app’s rise, but it surely’s now not a USP. In Snapchat Spotlight and YouTube Shorts, TikTok now has two rivals with the identical most video size.
Instagram has additionally taken the struggle to TikTok with the launch of Reels, and the agency plans to expand further into video.
TikTok’s growth to 3 minutes might assist differentiate the app from its youthful rivals, in addition to ramp up the competitors with streaming large YouTube. But it could additionally lose a few of the shorter format’s attraction — and take a look at the eye span of viewers.
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